Business
Co-Marketing Agreement
Partnership marketing contract between companies for shared promotional campaigns, defining cost allocation, brand usage rights, lead distribution, and performance metrics for collaborative marketing initiatives.
Key Clauses
1
Campaign Scope
Defines the joint marketing activities, channels, and target audience.
2
Cost Sharing
Allocates marketing expenses, budgets, and financial contributions between parties.
3
Brand Usage Rights
Grants limited rights to use each other's logos, trademarks, and brand assets.
4
Lead Distribution
Specifies how generated leads and customer data will be shared between parties.
5
Performance Metrics
Establishes KPIs, reporting requirements, and campaign success criteria.
Use This Template
When You Need This
- Two complementary businesses want to run a joint marketing campaign
- Sharing marketing costs and resources with a strategic partner
- Formalizing lead-sharing arrangements from co-branded content
- Establishing brand usage guidelines for cross-promotional activities