Brand Ambassador Agreement

Business

Marketing contract between brands and influential representatives, outlining promotional duties, compensation packages, content usage rights, exclusivity terms, and brand guideline compliance for authentic endorsements.

Brand Ambassador Agreement

Disclaimer: This template is provided for informational purposes only and does not constitute legal advice. Consult a qualified legal professional before using any legal document.

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Key Clauses

  • 1

    Ambassador Duties

    Specifies promotional activities, appearances, and content creation requirements.

  • 2

    Compensation and Perks

    Details payment structure, free products, commissions, and expense reimbursement.

  • 3

    Content Rights

    Defines ownership and usage rights for content created by the ambassador.

  • 4

    Exclusivity

    Restricts the ambassador from promoting competing brands during the term.

  • 5

    Brand Guidelines

    Requires compliance with brand messaging, tone, and visual identity standards.

When You Need This

  • Hiring a public figure or social media personality to represent your brand
  • Formalizing ongoing promotional relationships beyond one-off campaigns
  • Ensuring brand ambassadors follow content and messaging guidelines
  • Establishing exclusivity to prevent ambassadors from promoting competitors

Frequently Asked Questions

What is a Brand Ambassador Agreement?

Marketing contract between brands and influential representatives, outlining promotional duties, compensation packages, content usage rights, exclusivity terms, and brand guideline compliance for authentic endorsements.

What should a Brand Ambassador Agreement include?

A comprehensive brand ambassador agreement should include: ambassador duties, compensation and perks, content rights, exclusivity, brand guidelines.

When do I need a Brand Ambassador Agreement?

Hiring a public figure or social media personality to represent your brand. Formalizing ongoing promotional relationships beyond one-off campaigns. Ensuring brand ambassadors follow content and messaging guidelines. Establishing exclusivity to prevent ambassadors from promoting competitors.

Is this template legally binding?

Templates provide a strong starting point, but we recommend having important agreements reviewed by a qualified attorney in your jurisdiction to ensure they meet local legal requirements.

Can I customize this template?

Yes — all bracketed [placeholder] fields can be replaced with your specific information. You can also add, remove, or modify clauses to fit your particular situation.

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