Public Relations (PR) Services Agreement

Business

Professional service contract for media relations, reputation management, crisis communications, and publicity campaigns with performance metrics and confidentiality provisions.

Public Relations (PR) Services Agreement

Disclaimer: This template is provided for informational purposes only and does not constitute legal advice. Consult a qualified legal professional before using any legal document.

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Key Clauses

  • 1

    Whereas

    Establishes client's public relations needs and PR firm's expertise in media and communications.

  • 2

    Definitions

    Clarifies PR terminology, campaign metrics, and deliverables referenced throughout service agreement.

  • 3

    Scope Of Services

    Details specific PR services, media outreach, campaign objectives, and performance expectations.

  • 4

    Term And Termination

    Specifies engagement duration, renewal options, and termination procedures for PR relationship.

  • 5

    Fees And Payment

    Outlines PR service fees, retainer arrangements, expenses, and billing procedures.

  • 6

    Client Obligations

    Defines client responsibilities for providing information, approvals, and cooperation for PR campaigns.

When You Need This

  • Launching new products or services requiring media attention and publicity
  • Managing corporate reputation during crisis or negative publicity situations
  • Building brand awareness through strategic media relations and press coverage
  • Promoting executive thought leadership and industry expert positioning
  • Coordinating public communications for major corporate announcements or events

Frequently Asked Questions

What is a Public Relations (PR) Services Agreement?

Professional service contract for media relations, reputation management, crisis communications, and publicity campaigns with performance metrics and confidentiality provisions.

What should a Public Relations (PR) Services Agreement include?

A comprehensive public relations (pr) services agreement should include: whereas, definitions, scope of services, term and termination, fees and payment, client obligations.

When do I need a Public Relations (PR) Services Agreement?

Launching new products or services requiring media attention and publicity. Managing corporate reputation during crisis or negative publicity situations. Building brand awareness through strategic media relations and press coverage. Promoting executive thought leadership and industry expert positioning. Coordinating public communications for major corporate announcements or events.

Is this template legally binding?

Templates provide a strong starting point, but we recommend having important agreements reviewed by a qualified attorney in your jurisdiction to ensure they meet local legal requirements.

Can I customize this template?

Yes — all bracketed [placeholder] fields can be replaced with your specific information. You can also add, remove, or modify clauses to fit your particular situation.

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